As our campus evolves, so too does the way we express who we are. Alongside the physical transformation at Head-Royce, we are introducing a refreshed brand identity — a visual language designed to honor our past while illuminating our future.
This is more than a new logo. It is our mission in motion: clear, confident, and alive with creativity. It reflects the voices and experiences of our diverse community and carries forward the traditions that ground us.
The refresh was shaped by focus groups, in-depth conversations, one-on-one interviews, and presentations with students, alumni, families, trustees, faculty, and staff. Through listening and collaboration, the process asked a central question: How can our identity reflect the timeless values at the heart of Head-Royce while also expressing the inclusive, forward-thinking spirit that defines us today? The result is a system of marks that balances tradition with innovation:
A primary logo that symbolizes the many paths our students take, the unity of our three divisions, and the enduring tenets of character, intellect, and creativity. The three leaves—modeled after native California bay leaves—ground the design in our local heritage and reflect the school’s deep roots in the community.
A monogram linking the H and R with a dynamic swoop — a nod to the hyphen in our name, the continuity between past and future, and Anna Head’s lasting influence.
A modern wordmark that brings clarity and confidence, anchoring our communications across every platform.
These elements come to life in refreshed colors, typefaces, and design choices that blend time-honored tradition with bold new expression. While the athletics logo will remain unchanged, preserving a beloved emblem of spirit and pride, the rest of our system is poised to carry us forward.
This brand refresh is not an ending but a beginning — a new chapter in how we tell the Head-Royce story. Rooted in legacy, vibrant with possibility, and looking boldly ahead, it is an identity designed to grow with us as we continue shaping the future of education.
