The Head's Perspective
Scholarship - Diversity - Citizenship
A weekly blog from the Head of School, Rob Lake, on emerging trends, academic research, important educational topics and daily musings.
The Importance of Writing
I have always loved the craft of writing. It is a uniquely personal and subjective endeavor. The question of what makes a good writer has been the source of good conversation and healthy arguments since time immemorial.
As an English major of Williams, I earned my first job in NYC working as an account executive at Ogilvy & Mather Advertising. I recently came across an internal memo from David Ogilvy to all of his staff titled: "How to Write." After writing a series of mostly mediocre Super Bowl advertizements rehashing tired comedic themes, I thought this memo was particularly apropos. 10 Tips on Writing from David Ogilvy
Ms. Samantha A Smith
Thursday March, 15, 2012 at 04:29PM